Mute Christmas Activation
Rhinomed asked us to plan and implement an activity for MUTE, an OTC device designed to assist night-time nasal congestion and reduce snoring, improving the quality of sleep leading to improved overall health and wellbeing. The objective was to generate awareness and trial of new Rhinomed Mute and drive people to their website.
With only 2 weeks to implement in the busy lead up to Christmas, our creative idea centered on a promotional activity staged at the Melbourne and Sydney Christmas Carols. We created a giveaway pack, aptly themed ‘Sleep Tight, Silent Night’ that housed a product sample and a promotional leaflet inviting people to tell us what less snoring meant to them for a chance to win a $2500 Westfield Gift Voucher.
Our services included Promotional Concept, Creative Design and Finished Art, Copywriting, Legals, Print Production, Website Design, recommendation of Experiential Staff and design of their uniforms.
A beautifully themed gift pack was produced, housing a product sample and promotional leaflet, that drove people to participate in the activity via a specially produced promotional microsite.
Experiential teams were engaged to interact with our target market at and around both Sydney and Melbourne Christmas Carols, further supporting the theme of ‘Sleep Tight, Silent Night’.
A responsive microsite was built to capture entrant’s details and what less snoring and a better night’s sleep would mean to them.