Isowhey Rebrand

The Challenge

Fit-BioCeuticals briefed us to partner with them in their major, strategic rebrand of IsoWhey, a superior quality range of whey protein powders. Originally developed to help long-term weight management, we needed to reposition the brand to address decline in share within a very competitive and cluttered market.

The Solutions

Fit-BioCeuticals briefed us to partner with them in their major, strategic rebrand of IsoWhey, a superior quality range of whey protein powders. Originally developed to help long-term weight management, we needed to reposition the brand to address decline in share within a very competitive and cluttered market.

The Execution

Fit-BioCeuticals briefed us to partner with them in their major, strategic rebrand of IsoWhey, a superior quality range of whey protein powders. Originally developed to help long-term weight management, we needed to reposition the brand to address decline in share within a very competitive and cluttered market.