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	<title>Glenys Carey Marketing &#38; Consulting &#187; rogerio</title>
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	<link>http://glenyscarey.com</link>
	<description>Glenys Carey Marketing &#38; Consulting</description>
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		<title>Isowhey Rebrand</title>
		<link>http://glenyscarey.com/isowhey-6/</link>
		<comments>http://glenyscarey.com/isowhey-6/#comments</comments>
		<pubDate>Tue, 05 Aug 2014 08:41:14 +0000</pubDate>
		<dc:creator><![CDATA[rogerio]]></dc:creator>
				<category><![CDATA[Frankie & Boyd]]></category>
		<category><![CDATA[Home Page]]></category>

		<guid isPermaLink="false">http://glenyscarey.com/wordpress/?p=154</guid>
		<description><![CDATA[Implemented a major, strategic rebrand of IsoWhey, including new logo, packaging design, website and supporting trade and consumer merchandising and advertising]]></description>
				<content:encoded><![CDATA[<div class="col col-1-2 centered centered-text">
<h1 class="hl-1 col col-1-3 centered">Isowhey Rebrand</h1>
<p>GC Marketing &amp; Consulting was invited by Fit-BioCeuticals to develop a major, strategic rebrand of IsoWhey, a superior quality range of whey protein products.</p>
<p>Our services included Logo Design &amp; Packaging, POS, Stationery, Consumer &amp; Trade Advertising, Event Banners, Trade Flyers, In-store Display Units, Photography Art Direction &amp; Retouching , Print Production, Website Design, Responsive Design and email Marketing.</p>
</div>
<p><img class="aligncenter size-full wp-image-118" src="http://glenyscarey.com/wordpress/wp-content/uploads/2014/08/isowhey-11.jpg" alt="isowhey-1" width="639" height="538" /></p>
<p><img class="aligncenter size-full wp-image-119" src="http://glenyscarey.com/wordpress/wp-content/uploads/2014/08/isowhey-2.jpg" alt="isowhey-2" width="651" height="373" /><br />
<img class="aligncenter size-full wp-image-120" src="http://glenyscarey.com/wordpress/wp-content/uploads/2014/08/isowhey-3.jpg" alt="isowhey-3" width="566" height="544" /></p>
<p><img class="aligncenter size-full wp-image-121" src="http://glenyscarey.com/wordpress/wp-content/uploads/2014/08/isowhey-4.jpg" alt="isowhey-4" width="813" height="603" /><a href="http://glenyscarey.com/wordpress/wp-content/uploads/2014/08/branding-isowhey-4.jpg"><img class="aligncenter wp-image-293 size-full" src="http://glenyscarey.com/wordpress/wp-content/uploads/2014/08/branding-isowhey-4.jpg" alt="branding-isowhey-4" width="816" height="539" /></a><a href="http://glenyscarey.com/wordpress/wp-content/uploads/2014/08/ISOWHEY_MEAL_REPLACEMENT_BAR_Choc2-item1.jpg"><img class="aligncenter size-full wp-image-313" src="http://glenyscarey.com/wordpress/wp-content/uploads/2014/08/ISOWHEY_MEAL_REPLACEMENT_BAR_Choc2-item1.jpg" alt="ISOWHEY_MEAL_REPLACEMENT_BAR_Choc2+item" width="816" height="389" /></a></p>
<p><a href="http://glenyscarey.com/wordpress/wp-content/uploads/2014/09/print-isowhey-6.jpg"><img class="aligncenter wp-image-305 size-full" src="http://glenyscarey.com/wordpress/wp-content/uploads/2014/09/print-isowhey-6.jpg" alt="print-isowhey-6" width="816" height="992" /></a> <a href="http://glenyscarey.com/wordpress/wp-content/uploads/2014/09/print-isowhey-7.jpg"><img class="aligncenter wp-image-306 size-full" src="http://glenyscarey.com/wordpress/wp-content/uploads/2014/09/print-isowhey-7.jpg" alt="print-isowhey-7" width="816" height="992" /></a> <a href="http://glenyscarey.com/wordpress/wp-content/uploads/2014/09/print-isowhey-8.jpg"><img class="aligncenter wp-image-307 size-full" src="http://glenyscarey.com/wordpress/wp-content/uploads/2014/09/print-isowhey-8.jpg" alt="print-isowhey-8" width="816" height="992" /></a> <a href="http://glenyscarey.com/wordpress/wp-content/uploads/2014/09/print-isowhey-9.jpg"><img class="aligncenter size-full wp-image-308" src="http://glenyscarey.com/wordpress/wp-content/uploads/2014/09/print-isowhey-9.jpg" alt="print-isowhey-9" width="816" height="624" /></a><a href="http://glenyscarey.com/wordpress/wp-content/uploads/2014/08/isowhey-trade-event1.jpg"><img class="aligncenter size-full wp-image-354" src="http://glenyscarey.com/wordpress/wp-content/uploads/2014/08/isowhey-trade-event1.jpg" alt="isowhey-trade-event" width="816" height="475" /></a></p>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Isowhey website</title>
		<link>http://glenyscarey.com/isowhey-3/</link>
		<comments>http://glenyscarey.com/isowhey-3/#comments</comments>
		<pubDate>Mon, 04 Aug 2014 22:34:10 +0000</pubDate>
		<dc:creator><![CDATA[rogerio]]></dc:creator>
				<category><![CDATA[Home Page]]></category>
		<category><![CDATA[Work]]></category>

		<guid isPermaLink="false">http://glenyscarey.com/wordpress/?p=142</guid>
		<description><![CDATA[Designed website wireframes, creative and responsive design]]></description>
				<content:encoded><![CDATA[<div class="col col-1-2 centered centered-text">
<h1 class="hl-1 col col-1-3 centered">Isowhey Rebrand</h1>
<h2 class="hl-2 ">The Challenge</h2>
<p>Fit-BioCeuticals briefed us to partner with them in their major, strategic rebrand of IsoWhey, a superior quality range of whey protein powders. Originally developed to help long-term weight management, we needed to reposition the brand to address decline in share within a very competitive and cluttered market.</p>
<h2 class="hl-2">The Solutions</h2>
<p>Fit-BioCeuticals briefed us to partner with them in their major, strategic rebrand of IsoWhey, a superior quality range of whey protein powders. Originally developed to help long-term weight management, we needed to reposition the brand to address decline in share within a very competitive and cluttered market.</p>
<h2 class="hl-2">The Execution</h2>
<p>Fit-BioCeuticals briefed us to partner with them in their major, strategic rebrand of IsoWhey, a superior quality range of whey protein powders. Originally developed to help long-term weight management, we needed to reposition the brand to address decline in share within a very competitive and cluttered market.</p>
</div>
<p><img class="aligncenter size-full wp-image-118" src="http://glenyscarey.com/wordpress/wp-content/uploads/2014/08/isowhey-11.jpg" alt="isowhey-1" width="639" height="538" /><br />
<img class="aligncenter size-full wp-image-119" src="http://glenyscarey.com/wordpress/wp-content/uploads/2014/08/isowhey-2.jpg" alt="isowhey-2" width="651" height="373" /><br />
<img class="aligncenter size-full wp-image-120" src="http://glenyscarey.com/wordpress/wp-content/uploads/2014/08/isowhey-3.jpg" alt="isowhey-3" width="566" height="544" /><br />
<img class="aligncenter size-full wp-image-121" src="http://glenyscarey.com/wordpress/wp-content/uploads/2014/08/isowhey-4.jpg" alt="isowhey-4" width="813" height="603" /></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Isowhey pos</title>
		<link>http://glenyscarey.com/isowhey-2/</link>
		<comments>http://glenyscarey.com/isowhey-2/#comments</comments>
		<pubDate>Tue, 05 Aug 2014 08:33:51 +0000</pubDate>
		<dc:creator><![CDATA[rogerio]]></dc:creator>
				<category><![CDATA[Home Page]]></category>
		<category><![CDATA[Work]]></category>

		<guid isPermaLink="false">http://glenyscarey.com/wordpress/?p=140</guid>
		<description><![CDATA[Developed all marketing communications, carefully maintaining brand consistency]]></description>
				<content:encoded><![CDATA[<div class="col col-1-2 centered centered-text">
<h1 class="hl-1 col col-1-3 centered">Isowhey Rebrand</h1>
<h2 class="hl-2 ">The Challenge</h2>
<p>Fit-BioCeuticals briefed us to partner with them in their major, strategic rebrand of IsoWhey, a superior quality range of whey protein powders. Originally developed to help long-term weight management, we needed to reposition the brand to address decline in share within a very competitive and cluttered market.</p>
<h2 class="hl-2">The Solutions</h2>
<p>Fit-BioCeuticals briefed us to partner with them in their major, strategic rebrand of IsoWhey, a superior quality range of whey protein powders. Originally developed to help long-term weight management, we needed to reposition the brand to address decline in share within a very competitive and cluttered market.</p>
<h2 class="hl-2">The Execution</h2>
<p>Fit-BioCeuticals briefed us to partner with them in their major, strategic rebrand of IsoWhey, a superior quality range of whey protein powders. Originally developed to help long-term weight management, we needed to reposition the brand to address decline in share within a very competitive and cluttered market.</p>
</div>
<p><img class="aligncenter size-full wp-image-118" src="http://glenyscarey.com/wordpress/wp-content/uploads/2014/08/isowhey-11.jpg" alt="isowhey-1" width="639" height="538" /><br />
<img class="aligncenter size-full wp-image-119" src="http://glenyscarey.com/wordpress/wp-content/uploads/2014/08/isowhey-2.jpg" alt="isowhey-2" width="651" height="373" /><br />
<img class="aligncenter size-full wp-image-120" src="http://glenyscarey.com/wordpress/wp-content/uploads/2014/08/isowhey-3.jpg" alt="isowhey-3" width="566" height="544" /><br />
<img class="aligncenter size-full wp-image-121" src="http://glenyscarey.com/wordpress/wp-content/uploads/2014/08/isowhey-4.jpg" alt="isowhey-4" width="813" height="603" /></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Isowhey sports</title>
		<link>http://glenyscarey.com/isowhey/</link>
		<comments>http://glenyscarey.com/isowhey/#comments</comments>
		<pubDate>Mon, 04 Aug 2014 21:04:56 +0000</pubDate>
		<dc:creator><![CDATA[rogerio]]></dc:creator>
				<category><![CDATA[Frankie & Boyd]]></category>
		<category><![CDATA[Home Page]]></category>

		<guid isPermaLink="false">http://glenyscarey.com/wordpress/?p=114</guid>
		<description><![CDATA[Designed logo, packaging, website and support materials for a new range of superior products providing optimal sports performance nutrition.]]></description>
				<content:encoded><![CDATA[<div class="col col-1-2 centered centered-text">
<h1 class="hl-1 col col-1-3 centered">Isowhey Sports</h1>
<p>Following the successful launch of IsoWhey Weight Management, we were asked us to partner with Fit BioCeuticals once again to launch IsoWhey Sports. A unique new range providing superior products and ingredients for optimal sports performance nutrition.</p>
<p>Our services included Logo Design, Packaging Design, Stationery, Trade &amp; Consumer Advertising, Point of Sale Materials, Website Design, Responsive Design &amp; Email Marketing, Trade Presenter, Consumer Information Booklets &amp; Protocols and Trade Show Materials.</p>
</div>
<p><a href="http://glenyscarey.com/wordpress/wp-content/uploads/2014/09/sports_011.jpg"><img class="aligncenter size-full wp-image-262" src="http://glenyscarey.com/wordpress/wp-content/uploads/2014/09/sports_011.jpg" alt="sports_01" width="991" height="566" /></a></p>
<p><a href="http://glenyscarey.com/wordpress/wp-content/uploads/2014/08/branding-isowheys-poster1-2.jpg"><img class="aligncenter size-full wp-image-301" src="http://glenyscarey.com/wordpress/wp-content/uploads/2014/08/branding-isowheys-poster1-2.jpg" alt="branding-isowheys-poster1-2" width="815" height="1204" /></a><a href="http://glenyscarey.com/wordpress/wp-content/uploads/2014/08/branding-isowheys-poster2-3.jpg"><img class="aligncenter size-full wp-image-311" src="http://glenyscarey.com/wordpress/wp-content/uploads/2014/08/branding-isowheys-poster2-3.jpg" alt="branding-isowheys-poster2-3" width="815" height="1205" /></a>    <a href="http://glenyscarey.com/wordpress/wp-content/uploads/2014/08/branding-isowheys-wobblers-6.jpg"><img class="aligncenter size-full wp-image-296" src="http://glenyscarey.com/wordpress/wp-content/uploads/2014/08/branding-isowheys-wobblers-6.jpg" alt="branding-isowheys-wobblers-6" width="815" height="525" /></a><a href="http://glenyscarey.com/wordpress/wp-content/uploads/2014/08/branding-isowheys-shelf-strips-5.jpg"><img class="aligncenter size-full wp-image-300" src="http://glenyscarey.com/wordpress/wp-content/uploads/2014/08/branding-isowheys-shelf-strips-5.jpg" alt="branding-isowheys-shelf-strips-5" width="815" height="206" /></a><a href="http://glenyscarey.com/wordpress/wp-content/uploads/2014/09/sports_03.jpg"><img class="aligncenter size-full wp-image-259" src="http://glenyscarey.com/wordpress/wp-content/uploads/2014/09/sports_03.jpg" alt="sports_03" width="987" height="798" /></a><a href="http://glenyscarey.com/wordpress/wp-content/uploads/2014/08/branding_isowheys_brochurecover_4.jpg"><img class="aligncenter size-full wp-image-299" src="http://glenyscarey.com/wordpress/wp-content/uploads/2014/08/branding_isowheys_brochurecover_4.jpg" alt="branding_isowheys_brochurecover_4" width="815" height="514" /></a></p>
<p><a href="http://glenyscarey.com/wordpress/wp-content/uploads/2014/08/print_isowheys_brochure1.jpg"><img class="aligncenter size-full wp-image-314" src="http://glenyscarey.com/wordpress/wp-content/uploads/2014/08/print_isowheys_brochure1.jpg" alt="print_isowheys_brochure1" width="816" height="552" /></a> <a href="http://glenyscarey.com/wordpress/wp-content/uploads/2014/08/print_isowheys_brochure3.jpg"><img class="aligncenter size-full wp-image-316" src="http://glenyscarey.com/wordpress/wp-content/uploads/2014/08/print_isowheys_brochure3.jpg" alt="print_isowheys_brochure3" width="815" height="552" /></a><a href="http://glenyscarey.com/wordpress/wp-content/uploads/2014/08/isowhey-event.jpg"><img class="aligncenter size-full wp-image-318" src="http://glenyscarey.com/wordpress/wp-content/uploads/2014/08/isowhey-event.jpg" alt="isowhey-event" width="816" height="984" /></a></p>
<p>&nbsp;</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>First post</title>
		<link>http://glenyscarey.com/hello-world/</link>
		<comments>http://glenyscarey.com/hello-world/#comments</comments>
		<pubDate>Mon, 04 Aug 2014 04:41:57 +0000</pubDate>
		<dc:creator><![CDATA[rogerio]]></dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://glenyscarey.com/wordpress/?p=1</guid>
		<description><![CDATA[Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas.]]></description>
				<content:encoded><![CDATA[<p>Welcome to WordPress. This is your first post. Edit or delete it, then start blogging! Glenys Carey</p>
]]></content:encoded>
			<wfw:commentRss>http://glenyscarey.com/hello-world/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The second post</title>
		<link>http://glenyscarey.com/the-second-post/</link>
		<comments>http://glenyscarey.com/the-second-post/#comments</comments>
		<pubDate>Fri, 04 Jul 2014 05:41:49 +0000</pubDate>
		<dc:creator><![CDATA[rogerio]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://glenyscarey.com/wordpress/?p=4</guid>
		<description><![CDATA[Aliquam erat volutpat. Nam dui mi, tincidunt quis, accumsan porttitor, facilisis luctus, metus.]]></description>
				<content:encoded><![CDATA[<p>Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Vestibulum tortor quam, feugiat vitae, ultricies eget, tempor sit amet, ante. Donec eu libero sit amet quam egestas semper. Aenean ultricies mi vitae est. Mauris placerat eleifend leo.</p>
<ul>
<li>Lorem ipsum dolor sit amet, consectetuer adipiscing elit.</li>
<li>Aliquam tincidunt mauris eu risus.</li>
<li>Vestibulum auctor dapibus neque.</li>
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<p>Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Vestibulum tortor quam, feugiat vitae, ultricies eget, tempor sit amet, ante. Donec eu libero sit amet quam egestas semper. Aenean ultricies mi vitae est. Mauris placerat eleifend leo.</p>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>isowhey packaging</title>
		<link>http://glenyscarey.com/isowhey-6-3/</link>
		<comments>http://glenyscarey.com/isowhey-6-3/#comments</comments>
		<pubDate>Wed, 04 Jun 2014 04:23:26 +0000</pubDate>
		<dc:creator><![CDATA[rogerio]]></dc:creator>
				<category><![CDATA[Home Page]]></category>
		<category><![CDATA[Work]]></category>

		<guid isPermaLink="false">http://glenyscarey.com/wordpress/?p=149</guid>
		<description><![CDATA[Rollout full range of shakes, snack and meal replacement packaging]]></description>
				<content:encoded><![CDATA[<div class="col col-1-2 centered centered-text">
<h1 class="hl-1 col col-1-3 centered">Isowhey Rebrand</h1>
<h2 class="hl-2 ">The Challenge</h2>
<p>Fit-BioCeuticals briefed us to partner with them in their major, strategic rebrand of IsoWhey, a superior quality range of whey protein powders. Originally developed to help long-term weight management, we needed to reposition the brand to address decline in share within a very competitive and cluttered market.</p>
<h2 class="hl-2">The Solutions</h2>
<p>Fit-BioCeuticals briefed us to partner with them in their major, strategic rebrand of IsoWhey, a superior quality range of whey protein powders. Originally developed to help long-term weight management, we needed to reposition the brand to address decline in share within a very competitive and cluttered market.</p>
<h2 class="hl-2">The Execution</h2>
<p>Fit-BioCeuticals briefed us to partner with them in their major, strategic rebrand of IsoWhey, a superior quality range of whey protein powders. Originally developed to help long-term weight management, we needed to reposition the brand to address decline in share within a very competitive and cluttered market.</p>
</div>
<p><img class="aligncenter size-full wp-image-118" src="http://glenyscarey.com/wordpress/wp-content/uploads/2014/08/isowhey-11.jpg" alt="isowhey-1" width="639" height="538" /><br />
<img class="aligncenter size-full wp-image-119" src="http://glenyscarey.com/wordpress/wp-content/uploads/2014/08/isowhey-2.jpg" alt="isowhey-2" width="651" height="373" /><br />
<img class="aligncenter size-full wp-image-120" src="http://glenyscarey.com/wordpress/wp-content/uploads/2014/08/isowhey-3.jpg" alt="isowhey-3" width="566" height="544" /><br />
<img class="aligncenter size-full wp-image-121" src="http://glenyscarey.com/wordpress/wp-content/uploads/2014/08/isowhey-4.jpg" alt="isowhey-4" width="813" height="603" /></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Herbals</title>
		<link>http://glenyscarey.com/isowhey-6-2/</link>
		<comments>http://glenyscarey.com/isowhey-6-2/#comments</comments>
		<pubDate>Sat, 18 Jan 2014 02:42:27 +0000</pubDate>
		<dc:creator><![CDATA[rogerio]]></dc:creator>
				<category><![CDATA[Home Page]]></category>
		<category><![CDATA[Work]]></category>

		<guid isPermaLink="false">http://glenyscarey.com/wordpress/?p=157</guid>
		<description><![CDATA[Developed a creative design template and direction that would form the basis of all communication materials for Herbals range.]]></description>
				<content:encoded><![CDATA[<div class="col col-1-2 centered centered-text">
<h1 class="hl-1 col col-1-3 centered">Herbals</h1>
<p>GC Marketing &amp; Consulting worked with Fit-BioCeuticals to develop a creative design template and direction that would form the basis of all communication materials for Herbals.</p>
<p>Our services included Icon design, creative direction and image sourcing to work across 6pp Trade Presenters – Print &amp; Web, Product Story Flyers, Deal Sheets, Website Banners, Full Page Ad and Symposium Banners.</p>
</div>
<p><a href="http://glenyscarey.com/wordpress/wp-content/uploads/2014/09/herbals_01.jpg"><img class="aligncenter size-full wp-image-246" src="http://glenyscarey.com/wordpress/wp-content/uploads/2014/09/herbals_01.jpg" alt="herbals_01" width="992" height="770" /></a><a href="http://glenyscarey.com/wordpress/wp-content/uploads/2014/08/herbals_02.jpg"><img class="aligncenter size-full wp-image-346" src="http://glenyscarey.com/wordpress/wp-content/uploads/2014/08/herbals_02.jpg" alt="herbals_02" width="992" height="907" /></a><a href="http://glenyscarey.com/wordpress/wp-content/uploads/2014/09/herbals_03.jpg"><img class="aligncenter size-full wp-image-248" src="http://glenyscarey.com/wordpress/wp-content/uploads/2014/09/herbals_03.jpg" alt="herbals_03" width="992" height="907" /></a><a href="http://glenyscarey.com/wordpress/wp-content/uploads/2014/08/herbals_05.1.jpg"><img class="aligncenter size-full wp-image-348" src="http://glenyscarey.com/wordpress/wp-content/uploads/2014/08/herbals_05.1.jpg" alt="herbals_05.1" width="992" height="853" /></a></p>
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